Our Design Process

In order to make every project a success, I follow a strict set of guidelines for each and every project, no matter how big or small. These steps insure that the client is getting exactly what they want each and every time.


Step 1: Listen

Before you can start any type of design, you must sit down and listen to what the client wants, and what problems they need solved. Designing is about solving problems and achieving goals, and without listening and asking the right questions, those problems and goals will never be reached.


Step 2: Sketch

Most designers will jump right into their design software of choice without ever drawing a single thumbnail sketch, but that is not the way I do things. In twenty minutes, I can quickly sketch up several thumbnails which will give me a feel for what the client is looking for. Once the thumbnails are complete and shown to the client, and only after the thumbnails are done do I move into the design software.


Step 3: Rough Compositions

Once I have a rough concpet with the thumbnails, I will then move into a design software creating rough compositions. These compositions are not pixel perfect, but instead rough wireframes of the design. The most important part of this step is to make sure all relevant information is laid out on the page, so when it comes time for the small design parts, I know I am not leaving anything off. After these rough comps are completed, usually at least three of them, they will be given to the client for approval and to get their insight into how the design is coming along.


Step 4: Final Compositions

When I get approval back from the client on the rough comps, I will then take their feedback and critique, and start molding the final piece. Using the information from the thumbnails and rough compositions, I will then start doing the pixel perfect designs, and adding all of the small details that make the design complete. Once the final composition is complete, I will give it to the client for any additional feedback, but because of the previous steps, there are usually no changes to be made at this point. If there are, I will then make the changes that need to be made and prepare for the final presentation.


Step 5: Final Presentation and Delivery

After all changes have been made, it is time for a final presentation of the project to the client and preparation of the final deliverable files. Depending on the type of project, this can be handing over all original artwork, uploading a website to a server, or sending a print design off to the printer.


Featured Project


Travel Agency

Fully responsive web site mockup for a travel agency.

see full project details...





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Travel Agency